About
I’ve been designing for 20 years, most of it in sport. I still get excited at the start of every project.
I've worked with some brilliant people on websites, apps and matchday experiences for clubs and organisations like Liverpool FC, Chelsea, the FA, Barcelona and the Six Nations. Some were huge platforms with big teams behind them. Others started with a conversation and someone asking “Could we…?” Those are often my favourite.
These days I spend a lot of time working out how AI is changing the way we design: using it to explore ideas faster and push concepts further. The tools keep changing. What hasn't changed is why I do it. I like solving problems, making things people actually want to use, and working with good people.
I'm based in London, working as principal design lead at Stadion, and always happy to chat about freelance projects and collaborations. Say hello, or download my CV.
Work Experience
Stadion
Principal Design Lead
London
2022–Present
The Football Association
Lead Designer
London
2020–2022
Pulselive
Design Lead
London
2019–2020
AppBox Media
Innovation & Creative Director
London
2017–2018
Somo
Design Director
London / New York / Bristol
2014–2016
Aqueduct
Senior Mobile / Motion Designer
London
2011–2013
Selected Clients
Chelsea
England Football
The FA
Six Nations
Harlequins
IRFU
Barcelona
World Rugby
Premier League
WTA
AFL
The Hundred
ECB
Expedia
Liverpool
Manchester City
Southampton
Brentford
West Ham
Paris Saint-Germain
Leeds
Luton Town
Sunderland
Rangers
OneFootball
Fanalysis
FIFA
ITF
Team GB
World Sailing
Paramount
Columbia
New Line Cinema
Wasps Rugby
RFU
Nike
Busuu
News Corp
The Sun
De Beers Group
Wall Street Journal
BP
Matchday
Women's Super League
Love Canada
Brighton
Everton
Disciplines
Sport & Live Events
Product Design
Design Systems
Data Visualisation
UX & Interaction Design
Brand Identity
Motion Design
Web & UI Design
Prototyping
AI Workflows
Front-end Development
What I'm Reading
Shoe Dog
Phil Knight
The story behind Nike from its founder.
The Expectant Father
Armin A. Brott
The essential guide for dads-to-be.
Magic is Dead
Ian Frisch
A journey into the underground world of modern magic.
Parks 2
Brian Kelley
A photographic celebration of America's national parks.
Inspiration
Virgil Abloh
Designer & Creative Director
Blurred the lines between streetwear, art and high fashion.
Jony Ive
Industrial Designer
Defined a generation of product design at Apple.
Marcelo Bielsa
Football Manager
Relentless pursuit of a philosophy, regardless of the odds.
Paula Scher
Graphic Designer
Bold, typographic identity work that shaped modern branding.
Tinker Hatfield
Sneaker Designer
The mind behind the Air Jordan line and Nike innovation.
Daniel Ek
Spotify Founder
Reimagined how the world listens to music.