Chelsea
Chelsea FC App
An app that gets to know you before you’ve finished signing up.
- Client
- Chelsea
- Year
- 2025
- Role
- Senior Product Designer
- Work
- App
The
Brief
A personalised Chelsea FC app: onboarding that builds your own shirt, a live match centre with AI match summaries, news, video, shop, tickets and squads.
The
Approach
We designed the app's core journeys: personalised onboarding, a home that adapts to matchday, a live match centre with player stats and AI summaries, news and video, retail, tickets and squads.
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