World Rugby
RWC Unstoppables
- Client
- World Rugby
- Year
- 2019
- Role
- Designer
- Work
- Website
The
Brief
Unstoppables, World Rugby's campaign to bring more women and girls into the game: bold portraits, player stories and a clear route to start playing.
The
Approach
A campaign site built around the players themselves: full-bleed portraits, a squad wall of real women, personal stories and a sign-up journey for anyone who wanted to try rugby.
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