The FA

England Visual Branding

Client: The FA
Year: 2021
Role: Designer
Work: Brand

The

Brief

A visual language for the England men's team: bold poster concepts and a matchday poster series for World Cup qualifiers, built from type, player cut-outs and the red and blue of the shirt.

The

Approach

We explored a set of poster concepts around attitude words, then carried the system into a matchday series for every qualifier, from Albania to San Marino.