Liverpool FC
Liverpool FC Digital Platform
Bringing a club’s whole digital world together for matchday.
- Client
- Liverpool FC
- Year
- 2024
- Role
- Senior Product Designer
- Work
- Website
The
Brief
Redesigning Liverpool FC's digital ecosystem across web and mobile. The goal was to create a more cohesive fan experience while introducing a scalable design system that could support multiple products across the club's digital platforms.
The
Challenge
How might we create a unified design system that allows multiple teams to build consistent fan experiences while supporting the pace of live sport content and matchday traffic?
The
Approach
The project began with an audit of existing interfaces across web and mobile. From this we identified recurring patterns and built a foundational design system covering typography, layout, colour and interactive components. Design tokens were introduced to ensure consistency across platforms while allowing teams to scale quickly.
The
Thinking
A major focus was creating a design system that worked for both designers and engineers. Tokens were structured to support multiple themes and responsive layouts while keeping implementation straightforward for developers. The system reduced duplication and allowed teams to prototype and ship new features significantly faster.
The
Outcome
The new platform introduced a clearer fan journey, improved accessibility and provided the club with a flexible design foundation for future digital products. Teams were able to launch new features more quickly while maintaining visual and interaction consistency across platforms.
More
