The FA
Lionesses Identity
- Client
- The FA
- Year
- 2022
- Role
- Designer
- Work
- Brand
The
Brief
Identity concepts for the Lionesses: an iridescent, holographic look built for player portraits, alongside creative for the FA's Football Pride shirt.
The
Approach
We explored an identity system around a holographic wordmark and light-washed player portraits, tested across individual players and team lockups.
More
